PRODUCT MARKETING THAT BOOST SALES
When sales go slow | When content marketing brings no traffic | When ads don't bring orders | When competitors are stronger
I am ready for a long road flight for work with a week- or months-long projects.
PRODUCT MARKETING THAT BOOST SALES
When sales go slow | When content brings no traffic | When ads don't bring orders | When competitors are stronger
BRIDGE THE GAP BETWEEN PRODUCT AND MARKET
WHAT WE DO
- Customer Development: ensuring the product meets market needs throughout its lifecycle (features, user scenarios, business model, etc.)
- Customer Discovery: identifying customer problems and hypothesis validation before developing a product or service
- Buyer Persona: detailed profiles of ideal customers with demographics, behaviors, motivations, and pain points
- Customer Journey Map (CJM), Job-To-Be-Done (JTBD)
- Geo-markets: EU, IMEA, USA
- Market Research for Business and Product Strategy (EU, IMEA, USA)
- Competitive Analysis: features, clients, business models, pricing
- Identify Ideal Customer Profiles (ICP): behaviors, needs, social demographic status,
- Conduct Buyer Persona Research: motivations, pain points, and decision-making processes
- Evaluate Product Value Proposition (Osterwalder design)
- Articulate the Unique Benefits and Differentiators from Competitors
- Create a Clear and Compelling Messaging for Marketing Communications in all the channels
- Build marketing funnel to attract traffic and convert into MQL with an optimized budget
- Develop a communication (paid & content) plan, messaging, offers
- Develop a productive Customer-Journey Map to ensure seamless customer experience
- Enable end-to-end marketing analytics and integration with CRM pipeline
- Implement B2B / marketing sales and customer support
- Digital paid traffic management: strategy by target segment, channels, offers
- Content Marketing (B2B / B2C): SMM, PR, Lead Magnets, Use Cases, White Papers, etc.
- Growth Hacking implementation to discover points of lead growth
- CRM marketing: segmentation, analysis and data enrichment, client base enablement
- SEO / SEM
HOW IT WORKS
Research
Understand your market and competitors' environment, clients' needs, and product sales potential
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6-8 weeks (depending on the geo-market)
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6-8 weeks (depending on the geo-market)
Product Positioning
Develop client-oriented and "stand out of the crowd" product positioning and messaging for appealing and convertible marketing communication
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5-6 weeks (depending on the geo-market)
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5-6 weeks (depending on the geo-market)
Go-To-Market
Develop a marketing funnel for your ICP's and communication plan, particularly for your target geo-market, find partners and launch!
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5-6 weeks (depending on the geo-market)
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5-6 weeks (depending on the geo-market)
MQL/SQL Scaling
Transfer traffic into MQL/SQL, boost and scale your product sales! Growth Hacking launching. Provide sales and customer support.
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2-3 weeks to launch (depending on the geo-market, with the ready ICP and product positioning)
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2-3 weeks to launch (depending on the geo-market, with the ready ICP and product positioning)
All-in Retainer
Product Marketing workflow as Lego-style steps — each one contributes to your product’s success. Choose one, mix, or go all-in as your remote product marketing team.
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Let's discuss!
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Let's discuss!
WHY CLIENTS CHOOSE US
Startups and SME Businesses
- Cost-effective and flexible,
- Replace 4 departments: Product, Analytics, LeadGen, Content Marketing
- Diverse tech and product expertise
Telecom, IT, SaaS, DeepTech
- Variety geo-markets expertise,
- Business and tech-savvy
- Ready to use PM Team, without HR, searching, building
- Scalable, cost-effective
HealthTech & FinTech
- Compliance and regulatory challenges awareness
- Expertise in specifics of marketing, advertising, and customer support
- Professional network capacity to grow business
CLIENTS' USE CASES and SUCCESS
Telecom : Home Security : Smart City : SaaS : IPTV : IoT : Data Centers : Cloud Services : CDN : FMCG : HoReCa : HR-Tech : E-Com : etc.
Lead Generation for
Home Security
Home Security
- Client Development
- Business model & pricing review
- CJM, website update
- Demand management
3,2x CPL reduction,
3,6x MQL growth,
3,2x SQL growth
Boost of Sales for Local Telecom
- Client Research
- Product Bundles Development
- CRM research, pipeline rebuild
- Call-center training, sales support
1,4x SQL growth
M&A by a new nationwide Telecom
IPTV Sales Growth
- Client Development
- Competitors Analysis
- Lego-Style Product Bundles Development
2,8x Sales growth
Up and Cross Sell implementation
New Product Development (HoReCa)
- Customer Discovery
- Changing product positioning
- Discovering barriers and motivations in clients' perception
- Developing new MarCom strategy
Guerilla Marketing for a New Sport App
- Target clients' segmentation, research
- Go-to-market strategy
- Demand and traffic management
8,4x installs growth for 4 months
<1000 EUR monthly budget
Tech Scouting for TOP-3 FMCG Retailer
- Defining points of cost wasting
- Startup scouting & Acceleration
218 startups get into the funnel
13 startups reach the final stage
2 startups innovations to deploy
MEET OUR DREAM TEAM
- Ksenia ChaplyginaCEO & Founder10+ years of Marketing, Product Development and Business Acceleration in IT and Telecom.
Startups Mentor in a range of EU Accelerators - Victoria ToromanProduct | Project ManagerTech Product and Project Manager,
Agile Methodologies,
Cross-Functional Leadership - Daria DeinCertified Traffic Manager8+ years of digital marketing experience
Google Ads & Analytics certification
Facebook Certified Media Buyer
Google Certified Partner
Google Ads lecturer - Anastasia SychevaDesign Partner, Co-founder FEELY
7 years in branding and digital design
50+ clients in EU and USA market - Julia BondarProduct | Project Manager5+ years of marketing experience, Product marketing management in Telecom, EdTech and HoReCa, Product packaging, Demand management, Leads generation
- Dmitriy WolotkoFullstack Web Developer16 years of experience in the industry (Telecom, MedTech, Ecom, etc), Business Automation
- Anton SychevSEO Pro
- Katerina StecyukWeb Developer, HTML and CRM forms coding
LET'S TALK! SHARE YOUR GOALS WITH US
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